When is the right time to outsource your photo and video management? If one of the following scenarios sound familiar, you and your communications team may want to consider outsourcing the management of your brand media assets (High resolution photos, high definition videos, logos, PDF’s, power point presentations, etc.)
- “My IT Director has told me that our servers are at capacity with my high resolution photos and HD videos. I need to clean it up and organize it.”
- “I’ve looked here and there and I still can’t find the final photo for the ad. Is it on that hard drive, that computer or in that folder?”
- “Trying to use my share drive for delivering files is a nightmare and email is out of the question.”
- “I seem to spend all day formatting the same logo and photo for different uses?”
It’s important to have a solid strategy in place to set an organizational structure for your brand media, before it becomes a nightmare. Outsourcing to an established service specifically designed with features that help you in organizing and controlling brand media assets is not only a good idea, it makes smart business sense. It saves your marketing & communications team hours each week and allows them turn over files much faster.
Many organizations waste 30% or more of their time searching for the right files in the necessary formats. It adds up to a huge expense in salaried time as well as time that your team is not spending being creative. Improving productivity in managing brand assets is such a simple fix, and is one that not enough businesses are taking advantage of.
When you have a large library of files, delivery of assets through shared drives as a means of proactively communicating with internal and external networks can be clunky at best. Internal shared drives are mainly designed for internal use and do not typically have all of the search and organization capabilities of an outsourced service. Emailing large files does not work efficiently and using freemium services is also a drain on your time in continually uploading and removing files.
There are several services in the marketplace with a wide range of price points. Some services are designed as internal tools for collaboration for designers but lack simplicity for communications teams and finished files. If the service you are considering comes with a “team” of support staff, run for the door! Those are key words for complicated and expensive. Support is important but the service should have a streamlined and simple workflow.
The service you choose should be fast to set up and designed to get to work for your team right away. Here at CleanPix, we believe in giving you complete control over your assets and that’s why we give you agile tools that allow you to shift direction on a moment’s notice. Here’s the best part though: our service is priced competitively to ensure a healthy bottom-line return on your investment.
Take CleanPix for a 14-day test drive to find out how efficient it can be to outsource your photo and video management.
“CleanPix just keeps getting simpler and easier to use. The extra space is very nice as are other features like the media sheet, logos for conversion to other files. Very handy.”
– Lori Harrington , Sales & Marketing Coordinator at CIRI Alaska Tourism
About CIRI Alaska Tourism:
Alaska’s visitor industry continues to grow with travelers interest in Alaska’s wilderness, wildlife, and Alaska Native culture. More people are interested in traveling independently, creating their own experiences and itineraries. As a result, CIRI formed a tourism division in 1997 to focus on soft-adventure activities, and it owns and operates custom tour packages built around the lodges and day cruises.
Visit the CIRI Alaska Tourism website here.
Target has always been heavily involved in the music industry by partnering with artists to release expanded versions of their albums exclusive to Target locations. But last night during the Grammy Awards, Target took their love of music to the next level by partnering with Gwen Stefani to broadcast a live music video for Gwen Stefani’s new single, Make Me Like You.
The video played out like a 4-minute target commercial, with elaborate sets and costume design that were largely branded to Target’s signature style. The team behind this video pulled out all the stops to create conversation online, including a cleverly-planned fall that turned out to just be a stunt double. The music video was a brilliant way to bridge the gap between traditional media and digital media, by using television in real-time to generate online conversation. Twitter lit up with comments during the video as Gwen Stefani became one of the top trending topics.
As marketers, it has become increasingly difficult to find something “never done before” to promote brands and products. For the past few years, influencer marketing has been the safest bet, but last night’s stunt from Gwen Stefani and Target proves that taking huge risks can sometimes yield big results. The concept for last night’s campaign reminded our team of the clever marketing ploy from Royal Carribbean using Periscope to share their traveller experience in live time on digital billboards across the country.
As of this morning, Gwen’s new single has climbed to number 8 on the iTunes charts. A short while ago, the video has been to YouTube and Vevo. Watch here:
After yesterday’s Superbowl, Tim Cook made one of the biggest possible blunders on his social media. The Apple CEO attended the big game last night and captured a few moments with his iPhone that he posted to Twitter.
After sharing the above blurry photo, Twitter users pounced on Tim Cook, wondering how he would showcase his company’s flagship product, the iPhone, in such a poor light.
So here’s the main lesson from Cook’s blunder that you can apply to your digital marketing initiatives immediately: details matter. There’s a fine line to balance between authenticity, spontaneity and protecting your brand.
One way to protect your social media from experiencing a repeat of Apple’s situation is to create a checklist of brand criteria that each image, tweet or post follow. In today’s digital climate, both consumers and trolls on the internet are eager to pounce on your mistakes. Don’t give them the pleasure of dragging your brand through the mud.
Photo courtesy of Entrepreneur.com
Just when you thought you had started to figure out how to market to millennials, along comes an entire new generation of savvy young consumers to completely change the way we communicate with your audience. Generation Z is that group and they amount for roughly a quarter of the American population.
While the oldest of the Gen Z group are just now reaching their twenties, it’s safe to say that this segment will be the trickiest yet to market to. They’re socially progressive, environmentally responsible, and the most diverse of all generations. They are highly intelligent and expect authenticity from brands and corporations.
Instagram is essential to reaching Gen Z consumers.
Many marketers are having difficulty creating connections with this complex generation, but here’s what we know: Gen Z is over-connected to the world and are hyper-aware of current events and pop culture. Not only are they aware of it, they are playing a strong hand in shaping it. To really capture the attention of Gen Z, media campaigns must reach across several social networks and platforms.
High-end brands like Burberry have been incredibly successful on Snapchat.
So how do you ensure that you’re reaching this group as a part of your marketing strategy? The key to success is in telling a compelling brand story and showing Gen Z how you’re changing the world for the better. Generation Z customers will always gravitate towards brands that are transparent and socially conscious. Because of this generation’s fluency with digital tools, they have learned to express themselves in incredibly creative ways and they expect brands and companies to do the same.
Company values play a greater role than ever. What were once policies and corporate values only shared with internal employees and stakeholders are now painted on the front door for all to see. If you’re able to make your brand matter to a generation z consumer, you’ll have made a sale.
This is a generation of multitasking individuals who get their news and information from multiple sources. In communicating your story, YouTube, Instagram and Snapchat are the essential platforms. Gen Z has a strong preference for engaging visual content and they prefer that content to be short and concise (while consuming it incognito). So as millennials step aside and a new wave of complex young adults take over, how will you ensure that your strategy is resonates with this new generation?