Are Social Media Influencers Right For Your Marketing Strategy?


Marketing today is more complex than ever before. Social media influencers hold most of the power in sharing your brand message online. These influencers have large armies of followers that will like, retweet, share, reblog and comment on anything that they post. They are the people within your field of expertise that you wish you were.

Getting influencers to fall in love with your brand can be a very difficult task, which is why most brands turn to offering cash to influencers in exchange for publicity via an influencer’s social channels. These influencers have built a brand on creating good content, so the trade-off can be a huge win-win for both parties.

When approaching an influencer, come armed with suggestions for how you would ideally like them to promote your brand, but be prepared for them to say no. Also prepare to open your wallet. The top influencers don’t come cheap.

Selena Gomez is currently the internet’s top social media influencer. The estimated costs of a social media post across Facebook, Twitter and Instagram is over $500,000. Selena has over 180,000,000 followers and gains an average of 200,000 more every 24 hours, proving the power of the Selena Gomez brand.


Coca-Cola sponsored post on Selena Gomez’ Instagram

Your brand likely doesn’t have millions to invest in sponsored posts via celebrity accounts, but there are several online agencies that can connect you to local social influencers who will share your message at a fraction of the cost, or sometimes in exchange for free product. If your organization is looking to connect with digital influencers to tell your brand story, there are several online companies to look into. Here are a few suggestions to get you started:

Tap Influence
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Viral Nation
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Influencer marketing is an increasingly valuable tactic in reaching your online marketing goals as part of a fully-developed marketing strategy. Influencers can give your brand authentic exposure and link to your website, resulting in amazing SEO value. By placing emphasis on creating authentic connections with the public, you will be setting your company up for long-term success.