Welcome to part 2 of our Visual Marketing series where we’re discussing the need to visually represent your business in an authentic manner, and how to do it. If you missed part 1 on design, go ahead and start there, we’ll be here when you get back.
Today we’re talking about digital photography. More specifically, we’re talking about some basic tips and techniques you can use to quickly up your photo game and better promote your business.
It’s become apparent over the last few years that quality design and an authentic visual representation of your business are essential to success. And it make sense… we live in a culture where what we see helps dictate what we think and feel.
Take Minnetonka, for example, a footwear brand specializing in handcrafted moccasins. Everything on their website, from the color scheme to the chosen fonts, screams comfort and make me feel like cozying up to a fire, hot cup of cocoa in hand, a pair of warm slippers hugging my feet.
The truth is, the “look” of your company is important. The design of your website, your product packaging and social media posts, even the uniforms worn by your employees all help tell your customers a “story” about what your business stands for, the quality of your products or services, and more.
