Have you considered subscribing to a digital asset management (DAM) service for your company? If so, you’re in good company!
Modern marketing teams need visual content — high-res photos, videos, b-roll footage, and more. But with so many files, how does one efficiently organize, find and distribute them? That’s where the right DAM service can prove immensely valuable.
How valuable, though? In the digital age in which we live and work, the ability to calculate a precise ROI for every service our companies invest in is mandatory.
DAM ROI can be complicated to figure out. And potential ROI outcomes will vary widely from company to company depending on each of their unique approaches to marketing, team size, and workflow.
In this post, we’ll attempt to distill DAM ROI down into its most essential elements. By the end, you’ll have a firm understanding of whether or not your company should invest in a DAM service and roughly how much you can expect to save by doing so.
