
Image: Novy Studios
Higher education branding isn’t something most universities take seriously. But as competition to acquire new students continues to heat up, the right brand will help your school stand out from its competitors.
In this article, we’ll take a look at what branding really is (hint: it might not be what you think) and why it’s important. Then we’ll give you four actionable tips you can use to build a winning higher education branding strategy.
Let’s get started!