Your company’s brand is an incredibly important asset. It encapsulates what your organization stands for, what it provides to customers, and the kind of people it serves. But it can be difficult to develop a consistent brand image when multiple people are communicating on behalf of your business. That’s where a brand style guide comes in.

In this article, we’ll explain what a brand style guide is and outline a simple, five-step process you can use to develop one quickly and successfully. Let’s get started!

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You’ve seen them on Facebook and YouTube and you’ve started to wonder, “Can my company benefit from 360° video creation?” The answer is: it depends.

While 360° videos are fun and unique and represent an opportunity to differentiate your business from your competitors, they aren’t ideal for every company. In this article, we’ll take a look at the rise of 360° videos, how to determine if your organization should be creating them, and a six-step process you can use to make professional level 360° videos.

Let’s dive in!

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Imagine, after months of training, you’re finally about to run in the big race you’ve been dreaming about since you were a child. You walk up to the start line and crouch down, ready to spring into action. You slow your breathing and wait for the sound of the starting gun.

It goes off and your feet pound the track, propelling you forward. The cheering crowd fades away. You don’t even pay attention to the other racers beside you, you’re so focused on your goal of winning the race. You’re in the zone, a perfect flow state.

This is a magical place to be! Unfortunately, it can be difficult for most of us to achieve. In this article, we’ll explore what a flow state really is and how to find it using seven proven strategies. Let’s get started!

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Does this sound familiar? You’re about to finish a project, you just need to add a final image to make it perfect. You have the ideal picture in mind too. So you start digging through your computer’s files trying to locate it.

10 minutes becomes an hour and an hour becomes two. You finally find the right image but you spent your whole afternoon searching for it and now you’re behind on your other projects. Sounds like you need a digital asset management (DAM) service! But which platform is right for you and your company?

In this article, we’ll explain what a DAM service is. Then we’ll list the six features any DAM platform worth investing in should have. Let’s get started!

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