What is Brand Identity and How to Develop it for Your Company

Develop your company's brand identity.

Learn how to develop your company’s brand identity!

Your organization’s brand identity is more important than ever before because business competition is at an all time high due to the internet. Companies that don’t have strong branding risk getting lost in the shuffle or confused with other organizations offering similar products — not good.

In this article, we’ll take a look at what brand identity is, why it’s important, and how to develop it effectively. Let’s dive in!

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Everything You Need to Know About the Digital Asset Lifecycle



As your company grows and matures, so will its library of digital assets. These assets are incredibly important and need to be managed correctly, which can only happen with a firm understanding of the digital asset lifecycle.

In this article, we’ll take a look at what the digital asset lifecycle is and its five stages. Then we’ll show you how a quality DAM service can help you efficiently manage your asset library at almost every stage. Sounds good? Then let’s get started!

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A Beginner’s Guide to B-Roll Footage: What It Is, Why It’s Important, and How to Capture It

Learn how to capture amazing b-roll footage

Image: Jakob Owens

If you’re new to the art of video production, you may be wondering why your videos never seem to look as amazing as you want them to. There could be many reasons for this. But one often overlooked element of professional video is b-roll footage.

In this article, we’ll look at what b-roll footage is, why it’s important, and how to capture it. If you can master b-roll, your videos will take a giant leap forward in quality. Let’s dive in!

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3 Ways Digital Asset Management Helps PR

Digital asset management helps PR in 3 ways

Image: Novy Studios

As a PR professional, you understand the important role you play in the success of your company. You and your team are in charge of shaping your organization’s public image and ensuring it’s represented properly. This, as you know, takes an agile frame of mind, the willingness to adapt to new trends, and the ability to work in a fast-paced environment.

Fortunately, there are certain tools that will help you in your mission.

In this article, we’ll take a look at digital asset management software and the three main ways that it benefits PR teams like yours. Let’s dive in!

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