If you own a business, you care about marketing. You have to. If you don’t, you’ll never be able to get your products and/or services into the hands of the people who need them and make a sustainable living doing what you enjoy.
But many of the marketing tactics we read about in blog posts or learn about on YouTube don’t necessarily apply to local businesses that only operate in small geographical areas. These kinds of businesses need to take a different approach.
In this article, we’ll explain what local marketing is, how to do it, and a few best practices to keep in mind when you do. Let’s dive in!