Traditional wisdom says “the shorter the better” when it comes to online video.
After all, nobody has time to watch 30 minute clips anymore, right? Not so fast! Long-form videos can be an effective way to market a company — when they’re used correctly.
In this article, we’ll explain what long-form video actually is, why it’s beneficial, and how to create it effectively. Let’s dive in!
Brand storytelling is in. All the top marketing blogs are talking about it, countless PR conferences feature sessions on it, and numerous books are being published on the topic. You know why? Because it’s incredibly important in 2020 and will continue to be for years to come!
In this article we explain what brand storytelling is, why it’s the future of marketing, and how to tell your brand’s story effectively. Let’s jump in!