From the beginning, humans have been fascinated by emotional, well-crafted narratives that engage our minds and speak to life’s greatest truths.
These days, story is more than entertainment. Marketing and PR departments have learned that effective brand storytelling is the secret ingredient to business success.
With that in mind, we wanted to shine a spotlight on five brands who do an incredible job telling stories. Below you’ll find examples from some of the biggest companies in the world, which you can use to inspire your own brand storytelling efforts.
Online video can be an incredibly effective marketing medium for most companies. Don’t believe us? Let’s take a quick look at the facts:
- 60% of people would rather watch online videos than television.
- More than 1 billion hours of video are watched on YouTube daily.
- Viewers retain 95% of the messages they receive via video
What does this mean for your business? It means that, in all likelihood, your customers want to consume video content from your brand. And once you give it to them, they’ll be able to remember much more of the information you share, allowing you to build greater brand authority.
Unfortunately, not every organization can create stellar videos on its own. If you want to jump on the video marketing bandwagon, but don’t have the in-house resources to generate this kind of content, you should consider hiring a freelance videographer to help.
But how do you find qualified professionals to partner with? That’s what we’ll cover in this article. Keep reading to learn the seven questions you need to ask yourself before hiring a freelance videographer.