Brand Differentiation: How to Make Your Brand Stand Out From the Competition

White and black microscope analyzing brand logos.

As competition in the business world heats up, all companies must figure out how to set themselves apart from others in their niches. In other words, they must solve the brand differentiation code. If they don’t, they risk falling behind their competitors.

But how? That’s what we’ll try to answer for you in this article! Keep reading to learn why brand differentiation is important and four ways to help your company stand out.

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5 Visual Content Types to Improve Your Marketing

Low angle photography of drop lights.

What do you think about when you hear the phrase “content marketing“? If you’re like most people, visions of blog articles, ebooks, and social media posts dance through your head. But these days, visual content is just as important as written content.

Keep reading to learn what visual content is, why you should be using it to market your organization, and five popular visual content types you can deploy immediately.

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