How strong is your brand? You won’t know until you start tracking a few key branding metrics. Fortunately, that’s exactly what we’re going to talk about today!
In this article, I’ll answer the question “what are brand metrics?” Then I’ll outline the five most important branding metrics for your company and how to measure them.
Sound like a plan? Great, let’s get started!
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Let me ask you a question: what’s the main difference between Starbucks and the local coffee shop down the street from your house?
Both serve delicious coffee and pastries. Both have a warm, inviting atmosphere. And both offer free WiFi to customers. Yet one is an internationally recognized brand while the other struggles to keep the lights on.
The answer is: brand equity.
Keep reading to learn what brand equity is, why it’s important, and three tips you can use to boost brand equity for your own organization.
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