Let me ask you a question: what’s the main difference between Starbucks and the local coffee shop down the street from your house?
Both serve delicious coffee and pastries. Both have a warm, inviting atmosphere. And both offer free WiFi to customers. Yet one is an internationally recognized brand while the other struggles to keep the lights on.
The answer is: brand equity.
Keep reading to learn what brand equity is, why it’s important, and three tips you can use to boost brand equity for your own organization.