You’ve worked hard to develop a cutting-edge brand that resonates with its target audience.
Everything from the design of your logo to the copy on your website was carefully chosen to reflect your company’s mission, personality, and products.
But what do you do after you establish your brand? Answer: brand management.
In this article, I’ll define what brand management is and why it’s important. Then I’ll outline five brand management strategies you can use to maintain your brand.
Brand awareness can be defined as the degree to which target consumers recognize a company and the products and/or services it offers.
When I say “McDonalds,” you immediately think of the golden arches, Big Macs, and french fries. When I say “Nike,” you can help but recall the iconic swoosh logo and high-quality athletic gear. This is brand awareness at its fineness.
Every organization wants to increase brand awareness. To do that, you have to learn how to measure it. That way you can evaluate the level of awareness your target market has for your brand and devise strategies to improve it.
In this article, I’ll show you how to do this for your company. Let’s dive in!