5 Steps to a Better Brand Experience

The power of brand experience.

Can I ask you a question? How have companies like Apple, Amazon, and Disney built such powerful organizations? Sure, they all offer top-notch products to customers, but so do many of their competitors. The thing that really sets these companies apart is brand experience.

There’s something special about unboxing a brand new iPhone. Buying products on Amazon is incredibly convenient. And our Disneyland memories will stick with us forever.

Here’s the thing: you can create an amazing brand experience for your company, too! Keep reading to learn five tips to help you in this area. But first…

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How to Create a Brand Positioning Statement

A person creating a brand positioning statement.

Are you starting a new brand? Maybe you’re updating an existing one. Either way, your brand positioning statement will be foundational to your success.

In this article, I’ll explore what a positioning statement is and why it’s important, the four questions you need to ask yourself to create one, three tips to ensure your statement is as effective as possible, and more.

Let’s get started! 

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