Digital Asset Management (DAM) has been around for quite a while, though it’s really started to gain popularity over the last few years. In fact, many marketing teams now find it to be an indispensable tool in their daily workflow.
But what is digital asset management? That’s what we’ll explore in this post. By the end, you’ll have a solid understanding of exactly what it is, how it works, and whether or not your company can benefit from it.
Let’s get started!
Have you considered subscribing to a digital asset management (DAM) service for your company? If so, you’re in good company!
Modern marketing teams need visual content — high-res photos, videos, b-roll footage, and more. But with so many files, how does one efficiently organize, find and distribute them? That’s where the right DAM service can prove immensely valuable.
How valuable, though? In the digital age in which we live and work, the ability to calculate a precise ROI for every service our companies invest in is mandatory.
DAM ROI can be complicated to figure out. And potential ROI outcomes will vary widely from company to company depending on each of their unique approaches to marketing, team size, and workflow.
In this post, we’ll attempt to distill DAM ROI down into its most essential elements. By the end, you’ll have a firm understanding of whether or not your company should invest in a DAM service and roughly how much you can expect to save by doing so.
The service or tools you use to manage project workflow on files between collaborators Continue reading
The moment you start with CleanPix, we will assist you with a tour of service to get you going. All support is available at no cost… forever. Any time you have new team members, count on us for full support and training.
Whether or not your file info is in place, we will work with you and take a look at your brand assets’ metadata, provide tips to facilitate smart organization in one central hub. Continue reading
Many players make up a marketing team, ranging from the brand manager to the graphic designer and finally, to the advertising coordinator. This team needs access to a variety of assets throughout a campaign and doing so takes considerable amounts of effort and communication to coordinate. CleanPix enables you to take control of your brand assets in an easy and intuitive manner. Matthew Gonnering states in “Whose Fingers Are In Your DAM“, “internal and external roles and a corresponding “permissions” structure can become extremely complicated if not handled correctly.”
There can be a lot more to a photo than just its filename! Continue reading
“Now, where is that file again? I swear I saved it here…” Continue reading
The design of the metadata structure on CleanPix has been based on the needs of our users over the past 10 years Continue reading