5 Steps to a Better Brand Experience

The power of brand experience.

Can I ask you a question? How have companies like Apple, Amazon, and Disney built such powerful organizations? Sure, they all offer top-notch products to customers, but so do many of their competitors. The thing that really sets these companies apart is brand experience.

There’s something special about unboxing a brand new iPhone. Buying products on Amazon is incredibly convenient. And our Disneyland memories will stick with us forever.

Here’s the thing: you can create an amazing brand experience for your company, too! Keep reading to learn five tips to help you in this area. But first…

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How to Create a Brand Positioning Statement

A person creating a brand positioning statement.

Are you starting a new brand? Maybe you’re updating an existing one. Either way, your brand positioning statement will be foundational to your success.

In this article, I’ll explore what a positioning statement is and why it’s important, the four questions you need to ask yourself to create one, three tips to ensure your statement is as effective as possible, and more.

Let’s get started! 

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Your Guide to Brand Management in 2021

Brand management in 2021.

You’ve worked hard to develop a cutting-edge brand that resonates with its target audience.

Everything from the design of your logo to the copy on your website was carefully chosen to reflect your company’s mission, personality, and products.

But what do you do after you establish your brand? Answer: brand management.

In this article, I’ll define what brand management is and why it’s important. Then I’ll outline five brand management strategies you can use to maintain your brand.

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How to Measure Brand Awareness

How to measure brand awareness.

Brand awareness can be defined as the degree to which target consumers recognize a company and the products and/or services it offers.

When I say “McDonalds,” you immediately think of the golden arches, Big Macs, and french fries. When I say “Nike,” you can help but recall the iconic swoosh logo and high-quality athletic gear. This is brand awareness at its fineness.

Every organization wants to increase brand awareness. To do that, you have to learn how to measure it. That way you can evaluate the level of awareness your target market has for your brand and devise strategies to improve it.

In this article, I’ll show you how to do this for your company. Let’s dive in!

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5 Important Branding Metrics You Should Be Tracking

A guide to branding metrics.

How strong is your brand? You won’t know until you start tracking a few key branding metrics. Fortunately, that’s exactly what we’re going to talk about today!

In this article, I’ll answer the question “what are brand metrics?” Then I’ll outline the five most important branding metrics for your company and how to measure them.

Sound like a plan? Great, let’s get started!

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Everything You Need to Know About Brand Equity

Learn to grow your brand equity.

Let me ask you a question: what’s the main difference between Starbucks and the local coffee shop down the street from your house?

Both serve delicious coffee and pastries. Both have a warm, inviting atmosphere. And both offer free WiFi to customers. Yet one is an internationally recognized brand while the other struggles to keep the lights on.

The answer is: brand equity.

Keep reading to learn what brand equity is, why it’s important, and three tips you can use to boost brand equity for your own organization.

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Phygital Marketing: Everything You Need to Know

Man in a grey shirt participating in phygital marketing.

If you like to stay on top of the latest marketing trends, you may have heard about an exciting new opportunity: phygital marketing. And no, that’s not a typo. Phygital is a combination of the words “physical” and “digital”. Put them together and you get “phygital”.

In this article, we’ll explain what phygital marketing is, why it’s important, how to develop a phygital marketing plan, and three examples of it in action.

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5 Digital Marketing Trends to Look For in 2021

A person assessing digital marketing trends with a tablet and paper.

2021 is here, which means it’s time to release our digital marketing trends report! What can you expect from the world of marketing in the next 12 months? How will consumer interests change? Which new technologies do you need to be aware of?

We cover all of this and more in our five predictions below. Give this post a quick read, then gear up — 2021 is set to be an exciting year for all marketing professionals.

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