5 Digital Marketing Trends to Look For in 2021

A person assessing digital marketing trends with a tablet and paper.

2021 is here, which means it’s time to release our digital marketing trends report! What can you expect from the world of marketing in the next 12 months? How will consumer interests change? Which new technologies do you need to be aware of?

We cover all of this and more in our five predictions below. Give this post a quick read, then gear up — 2021 is set to be an exciting year for all marketing professionals.

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5 Types of Social Media to Grow Your Business

iPhone showing multiple types of social media.

Social media has revolutionized the way human beings interact with each other. Because of these platforms, we can connect and build relationships with people anywhere.

If you own a business, you know that social media is a valuable tool. But have you ever stopped to think about the different types of social media available to you? Not many people do, which is a shame because this knowledge can be very useful.

By understanding the types of social media platforms out there, you’ll be able choose the right ones for your company and ensure your marketing efforts are successful.

Keep reading to learn about the five types of social media you can use to grow your business.

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A Beginner’s Guide to Co-Marketing

Companies engaged in co-marketing inside an office.

There are A LOT of ways to market a brand. Some companies kill it with email, others excel on social media. Influencer marketing and video creation have gotten a lot of press lately. Oh, and we can’t forget about blogging, which is still highly effective.

But there’s one proven strategy that doesn’t get talked about nearly enough: co-marketing. 

In this article, you’ll learn what co-marketing is, why it’s so beneficial, and four best practices you can use to make sure your co-marketing campaigns are successful. Sound like a plan? Then let’s dive in and get started!

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6 Must-See Customer Loyalty Program Examples

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Did you know that it can cost 5-25x more to acquire a new customer than to keep an existing one? In other words, customer loyalty is essential to the success of your business. But how do you actually keep customers coming back for more? Create a customer loyalty program!

We’ve covered how to build an effective customer loyalty program on the blog before. If you haven’t read it yet, we encourage you to check it out.

Today, we want to show you six customer loyalty program examples you can use to inspire your own. Keep reading to learn why these programs are so effective and specific tips you can use to supercharge your loyalty efforts.

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How to Build an Effective Customer Loyalty Program in 5 Simple Steps

A person taking advantage of a customer loyalty program.

Here’s the truth: customer loyalty will supercharge your business. If you can keep your current customers coming back time and again, your organization will grow. But how do you actually do this? An effective customer loyalty program can help!

Keep reading to learn what customer loyalty programs are, why they’re so beneficial, and how to build one for your company in five simple steps.

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The 8 Best Branding Podcasts in 2020

A phone and headphones to listen to the best branding podcasts.

The podcast industry has exploded in recent years, which isn’t surprising. Podcasts are a fantastic way to consume new information and ideas! With that in mind, we wanted to take a minute to introduce you to the eight best branding podcasts in 2020.

Keep reading to learn about the best podcasts on branding so that you can up your skills while you drive to work, walk the dog, or cook dinner for the kids.

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