Running a local business is difficult. While you might have less competition than a national brand, you also have a smaller potential market and (generally) less funds to spend on marketing. Still, people run thriving local businesses every day. There’s no reason why you can’t do the same — especially if you implement the local marketing ideas we outline below!

Keep reading to learn 15 unique ways to effectively promote your local business, grow your customer base, and improve your revenue numbers.

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Cell phones have taken over the world. We use them for everything — from making calls to surfing the internet to listening to music. Because of this, our phones are constantly in use. In fact, the average person unlocks their phone 150 times a day. What does this mean for you as a small business owner or employee? That SMS marketing is a viable promotional strategy!

Keep reading to learn what SMS marketing is and why it’s beneficial to small businesses like yours, and seven tips you can use to improve your SMS marketing efforts.

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Let’s be honest, there’s a lot of content on the internet. Most every company is dedicated to pumping out new blogs, videos, and social posts on a regular basis. Why wouldn’t they be? Content marketing is the best way to reach potential customers in 2020.

But constant content creation is hard. If you’re having a tough time producing original content pieces at a consistent clip, it may be time to invest in content curation.

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We’re living in unprecedented times. The novel coronavirus (COVID-19) has affected every corner of the globe and completely changed the way we work and live. Many entrepreneurs find themselves in especially difficult situations as they try to keep their companies afloat.

We want to help! That’s why we’ve created this quick article about how to effectively market your business during the pandemic. The four tips below will help you navigate these uncertain times and put your business in a position to succeed.

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In case you haven’t heard, remote work is on the rise. 52% of the global workforce currently works from home at least once a week. Experts expect this number to grow in the coming years. Which means remote working arrangements might soon become the new normal.

In light of this, we wanted to take some time to debunk a few popular remote work myths. Keep reading to learn the truth.

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Traditional wisdom says “the shorter the better” when it comes to online video.

After all, nobody has time to watch 30 minute clips anymore, right? Not so fast! Long-form videos can be an effective way to market a company — when they’re used correctly.

In this article, we’ll explain what long-form video actually is, why it’s beneficial, and how to create it effectively. Let’s dive in!

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