15 Local Marketing Ideas to Boost Your Business

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Running a local business is difficult. While you might have less competition than a national brand, you also have a smaller potential market and (generally) less funds to spend on marketing. Still, people run thriving local businesses every day. There’s no reason why you can’t do the same — especially if you implement the local marketing ideas we outline below!

Keep reading to learn 15 unique ways to effectively promote your local business, grow your customer base, and improve your revenue numbers.

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SMS Marketing: 7 Tips to Promote Your Small Business Via Text Message

A man using his cell phone for SMS marketing.

Cell phones have taken over the world. We use them for everything — from making calls to surfing the internet to listening to music. Because of this, our phones are constantly in use. In fact, the average person unlocks their phone 150 times a day. What does this mean for you as a small business owner or employee? That SMS marketing is a viable promotional strategy!

Keep reading to learn what SMS marketing is and why it’s beneficial to small businesses like yours, and seven tips you can use to improve your SMS marketing efforts.

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Your Guide to Content Curation in 2020

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Let’s be honest, there’s a lot of content on the internet. Most every company is dedicated to pumping out new blogs, videos, and social posts on a regular basis. Why wouldn’t they be? Content marketing is the best way to reach potential customers in 2020.

But constant content creation is hard. If you’re having a tough time producing original content pieces at a consistent clip, it may be time to invest in content curation.

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4 Tips to Help You Effectively Market Your Business During the Pandemic

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We’re living in unprecedented times. The novel coronavirus (COVID-19) has affected every corner of the globe and completely changed the way we work and live. Many entrepreneurs find themselves in especially difficult situations as they try to keep their companies afloat.

We want to help! That’s why we’ve created this quick article about how to effectively market your business during the pandemic. The four tips below will help you navigate these uncertain times and put your business in a position to succeed.

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Stuck Inside? 10 Tips to Help You Work From Home

A work from home woman on a couch.

As the novel coronavirus (COVID-19) continues to spread through communities around the world, many folks have been forced to remove themselves from the office, self-quarantine, and work from home. If you’re not used to a remote work arrangement, this may be a tough transition.

Keep reading to learn our top 10 remote work tips to help you work from home (or wherever you happen to be) more successfully.

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A Quick Guide to Long-Form Video

Traditional wisdom says “the shorter the better” when it comes to online video.

After all, nobody has time to watch 30 minute clips anymore, right? Not so fast! Long-form videos can be an effective way to market a company — when they’re used correctly.

In this article, we’ll explain what long-form video actually is, why it’s beneficial, and how to create it effectively. Let’s dive in!

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