7 Ways to Boost Creativity in the Workplace

A man holding a lit light bulb.

The best workplaces are creative incubators where new ideas are as common as paper clips. If your office isn’t teeming with innovative ideas, it’s time to evaluate why that is and remedy the situation as quickly as possible.

In this article, we’ll show you why creativity in the workplace is beneficial and how to boost creativity in seven different ways. Let’s get started!

Continue reading

The Beginner’s Guide to Sales Enablement Content

person crunching numbers in front of a computer.

What does almost every company — no matter what industry it’s in or the kind products it sells — want more of? The answer is sales. But wanting more sales and actually generating more sales are two completely different things.

In this article, we’ll take a look at sales enablement content, AKA your secret weapon in the ongoing battle to sell more of your company’s products and/or services to its target market.

We’ll teach you what sales enablement content is, why it’s beneficial, and how to both create and use your own sales enablement content to propel your company forward. Sound like a plan? Then let’s jump right in and get started!

Continue reading

How to Start a Podcast for Your Company

Picture of Shure SM58 microphone.

Podcasting has exploded in recent years. We listen to them when we drive, cook dinner, and do the laundry. And they’re one of the first things we turn to when we’re looking for information on specific topics or a source of entertainment.

If you’re a fan of the content type, you might have wondered how to start a podcast for your company or for yourself. If so, you’ve come to the right place!

In this article, we discuss why podcasting is a fantastic content marketing medium and how to start a successful podcast in six simple steps. If you’re at all interested in producing audio content, keep reading. We have a lot of great information to share.

Continue reading

How to Craft a Winning Visual Content Marketing Strategy in 5 Easy Steps

Image of a pair of binoculars looking at sunset.

To succeed at content marketing in 2019 and beyond, you need more than well-written blog posts, catchy ad copy, and a library of helpful ebooks. You need visual content that engages your audience and helps take these text-based marketing assets to the next level.

In this article, we’ll look at what visual content marketing is and why it’s so important. Then we’ll teach you how to craft a visual content marketing strategy in five easy steps.

Continue reading

Push vs Pull Marketing: How They Differ and Which is Right For Your Company

Men playing tug of war with a thick rope.

The term “push vs pull marketing” has picked up steam lately. You’ve probably heard people talk about it in business-building circles. You might’ve even wondered which strategy is best for your company. If so, you’ve come to the right place.

In this article, we explain what these two marketing strategies are, how they benefit businesses, and when to implement each one. Let’s get started!

Continue reading

The Best Photo Editing Apps in 2019 and Beyond

Photo of hands holding a camera phone.

Visual marketing is a necessity these days. If your company isn’t churning out high-quality images on a regular basis, it’s probably falling behind its competition. Fortunately, there are plenty of photo editing apps you can use to fill your social profiles and blog posts with beautiful pictures.

In this article, we’ll share with you our picks for the best photo editing apps available in 2019 and beyond. Let’s get started!

Continue reading

The Beginner’s Guide to Instagram Shoppable Posts

Picture of a hand holding a phone and logging into Instagram.

Instagram has always been a creative space full of endless inspiration. Because of this, many businesses have used it to grow large followings and entertain them in unique ways. But, if we’re being honest, Instagram has never a great place to sell products — until recently that is.

Ever since Instagram shoppable posts hit the mainstream, companies have had the ability to easily sell physical goods on the platform and it’s been a total game-changer!

In this article, we explain what Instagram shoppable posts are, why they’re beneficial, how to create them, and a few best practices you should keep in mind to help you make more sales. We have a lot of useful information to share so let’s get started!

Continue reading

How to Repurpose Content and Supercharge Your Content Marketing Efforts

Person Holding Turned-on Tablet Displaying Online Marketing

You just hit publish on another killer piece of content. You’re really proud of your work and know that your audience will really connect with it — but you’re also exhausted. Creating amazing marketing materials is hard work! Is there a way to create quality content at scale? In fact, there is and it’s called content repurposing.

Keep reading to learn what content repurposing is, why it’s beneficial, and five easy ways to repurpose content for your company.

Continue reading