As competition in the business world heats up, all companies must figure out how to set themselves apart from others in their niches. In other words, they must solve the brand differentiation code. If they don’t, they risk falling behind their competitors.
But how? That’s what we’ll try to answer for you in this article! Keep reading to learn why brand differentiation is important and four ways to help your company stand out.
What do you think about when you hear the phrase “content marketing“? If you’re like most people, visions of blog articles, ebooks, and social media posts dance through your head. But these days, visual content is just as important as written content.
Keep reading to learn what visual content is, why you should be using it to market your organization, and five popular visual content types you can deploy immediately.
From the beginning, humans have been fascinated by emotional, well-crafted narratives that engage our minds and speak to life’s greatest truths.
These days, story is more than entertainment. Marketing and PR departments have learned that effective brand storytelling is the secret ingredient to business success.
With that in mind, we wanted to shine a spotlight on five brands who do an incredible job telling stories. Below you’ll find examples from some of the biggest companies in the world, which you can use to inspire your own brand storytelling efforts.
Online video can be an incredibly effective marketing medium for most companies. Don’t believe us? Let’s take a quick look at the facts:
60% of people would rather watch online videos than television.
More than 1 billion hours of video are watched on YouTube daily.
Viewers retain 95% of the messages they receive via video
What does this mean for your business? It means that, in all likelihood, your customers want to consume video content from your brand. And once you give it to them, they’ll be able to remember much more of the information you share, allowing you to build greater brand authority.
Unfortunately, not every organization can create stellar videos on its own. If you want to jump on the video marketing bandwagon, but don’t have the in-house resources to generate this kind of content, you should consider hiring a freelance videographer to help.
But how do you find qualified professionals to partner with? That’s what we’ll cover in this article. Keep reading to learn the seven questions you need to ask yourself before hiring a freelance videographer.
Running a local business is difficult. While you might have less competition than a national brand, you also have a smaller potential market and (generally) less funds to spend on marketing. Still, people run thriving local businesses every day. There’s no reason why you can’t do the same — especially if you implement the local marketing ideas we outline below!
Cell phones have taken over the world. We use them for everything — from making calls to surfing the internet to listening to music. Because of this, our phones are constantly in use. In fact, the average person unlocks their phone 150 times a day. What does this mean for you as a small business owner or employee? That SMS marketing is a viable promotional strategy!
Keep reading to learn what SMS marketing is and why it’s beneficial to small businesses like yours, and seven tips you can use to improve your SMS marketing efforts.
Let’s be honest, there’s a lot of content on the internet. Most every company is dedicated to pumping out new blogs, videos, and social posts on a regular basis. Why wouldn’t they be? Content marketing is the best way to reach potential customers in 2020.
But constant content creation is hard. If you’re having a tough time producing original content pieces at a consistent clip, it may be time to invest in content curation.
We’re living in unprecedented times. The novel coronavirus (COVID-19) has affected every corner of the globe and completely changed the way we work and live. Many entrepreneurs find themselves in especially difficult situations as they try to keep their companies afloat.
We want to help! That’s why we’ve created this quick article about how to effectively market your business during the pandemic. The four tips below will help you navigate these uncertain times and put your business in a position to succeed.