How to Create a Brand Positioning Statement

A person creating a brand positioning statement.
Are you starting a new brand? Maybe you’re updating an existing one. Either way, your brand positioning statement will be foundational to your success. In this article, I’ll explore what a positioning statement is and why it’s important, the four questions you need to ask yourself to create one, three tips to ensure your statement is as effective as possible, and more.

Your Guide to Brand Management in 2021

Brand management in 2021.
You’ve worked hard to develop a cutting-edge brand that resonates with its target audience. Everything from the design of your logo to the copy on your website was carefully chosen to reflect your company’s mission, personality, and products. But what do you do after you establish your brand? Answer: brand management.

5 Important Branding Metrics You Should Be Tracking

A guide to branding metrics.
How strong is your brand? You won’t know until you start tracking a few key branding metrics. Fortunately, that’s exactly what we’re going to talk about today! In this article, I’ll answer the question “what are brand metrics?” Then I’ll outline the five most important branding metrics for your company and how to measure them.

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