How to Craft an Effective Brand Promise

How to craft an effective brand promise.

Every company, from cutting-edge software providers to so-boring-I-could-fall-asleep B2B organizations, has a brand. Whether your brand is successful or not comes down, in large part, to its brand promise and its ability to deliver on it consistently.

In this article, we’ll discuss what a brand promise is and how to create one in three easy steps. Then we’ll share a couple of excellent brand promise examples from leading organizations.

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How to Create a Brand Positioning Statement

A person creating a brand positioning statement.

Are you starting a new brand? Maybe you’re updating an existing one. Either way, your brand positioning statement will be foundational to your success.

In this article, I’ll explore what a positioning statement is and why it’s important, the four questions you need to ask yourself to create one, three tips to ensure your statement is as effective as possible, and more.

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Your Guide to Brand Management in 2021

Brand management in 2021.

You’ve worked hard to develop a cutting-edge brand that resonates with its target audience.

Everything from the design of your logo to the copy on your website was carefully chosen to reflect your company’s mission, personality, and products.

But what do you do after you establish your brand? Answer: brand management.

In this article, I’ll define what brand management is and why it’s important. Then I’ll outline five brand management strategies you can use to maintain your brand.

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How to Measure Brand Awareness

How to measure brand awareness.

Brand awareness can be defined as the degree to which target consumers recognize a company and the products and/or services it offers.

When I say “McDonalds,” you immediately think of the golden arches, Big Macs, and french fries. When I say “Nike,” you can help but recall the iconic swoosh logo and high-quality athletic gear. This is brand awareness at its fineness.

Every organization wants to increase brand awareness. To do that, you have to learn how to measure it. That way you can evaluate the level of awareness your target market has for your brand and devise strategies to improve it.

In this article, I’ll show you how to do this for your company. Let’s dive in!

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5 Important Branding Metrics You Should Be Tracking

A guide to branding metrics.

How strong is your brand? You won’t know until you start tracking a few key branding metrics. Fortunately, that’s exactly what we’re going to talk about today!

In this article, I’ll answer the question “what are brand metrics?” Then I’ll outline the five most important branding metrics for your company and how to measure them.

Sound like a plan? Great, let’s get started!

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Everything You Need to Know About Brand Equity

Learn to grow your brand equity.

Let me ask you a question: what’s the main difference between Starbucks and the local coffee shop down the street from your house?

Both serve delicious coffee and pastries. Both have a warm, inviting atmosphere. And both offer free WiFi to customers. Yet one is an internationally recognized brand while the other struggles to keep the lights on.

The answer is: brand equity.

Keep reading to learn what brand equity is, why it’s important, and three tips you can use to boost brand equity for your own organization.

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The 8 Best Branding Podcasts in 2020

A phone and headphones to listen to the best branding podcasts.

The podcast industry has exploded in recent years, which isn’t surprising. Podcasts are a fantastic way to consume new information and ideas! With that in mind, we wanted to take a minute to introduce you to the eight best branding podcasts in 2020.

Keep reading to learn about the best podcasts on branding so that you can up your skills while you drive to work, walk the dog, or cook dinner for the kids.

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Brand Differentiation: How to Make Your Brand Stand Out From the Competition

White and black microscope analyzing brand logos.

As competition in the business world heats up, all companies must figure out how to set themselves apart from others in their niches. In other words, they must solve the brand differentiation code. If they don’t, they risk falling behind their competitors.

But how? That’s what we’ll try to answer for you in this article! Keep reading to learn why brand differentiation is important and four ways to help your company stand out.

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