Dropbox was founded in 2007 and quickly changed the way businesses operate. Sharing files became much more convenient and Dropbox grew at a truly historic rate; easily becoming one of the fastest growing software as a service (SaaS) companies of all time.
But the role of digital media has greatly evolved over the past 10 years, as have the business requirements when managing that data. Marketing teams are now faced with specific limitations when using Dropbox, or any other digital file locker — Google Drive, Box, WeTransfer, etc. — for that matter.
These services are still useful. But for the modern marketing team, a dedicated digital asset management (DAM) service may no longer be optional, but mandatory.
In this post we’ll examine the differences between a DAM service and a digital file locker like Dropbox. And by the end of this article, you’ll know exactly whether an investment in DAM will be worth it for your company or not. Let’s get started.