The podcast industry has exploded in recent years, which isn’t surprising. Podcasts are a fantastic way to consume new information and ideas! With that in mind, we wanted to take a minute to introduce you to the eight best branding podcasts in 2020.
Keep reading to learn about the best podcasts on branding so that you can up your skills while you drive to work, walk the dog, or cook dinner for the kids.
1. Brand Builder
Brand Builder is a podcast by SnackNation and ForceBrands that shares stories from some of the world’s top business and branding experts. Professionals from a wide range of industries are interviewed by the show’s three hosts, which we love this as it allows listeners to glean unique insights they might not have gotten if the show’s focus was more narrow.
If you’re a fan of popular podcasts like How I Built This, you’ll probably love Brand Builder because it has a similar style.
Stand Out Episode: How to Launch the Ultimate Influencer Strategy
2. On Brand
Hosted by Nick Westergaard, On Brand was created to “help organizations and individuals tell stronger stories and build better brands.” Nick interviews industry leaders from major organizations like Adobe, Whole Foods, and Salesforce every week. The purpose? To tease out important insights that branding professionals can use to improve their skill sets.
This is one of the best podcasts on branding because the insights shared are always actionable. After listening, you can immediately implement what you learn.
Stand Out Episode: Hunting For Killer Branding With Ryan Hogan
3. The BeanCast
Bob Knorpp is a trusted marketing leader who’s worked with major brands like Visa, Activision, and Campbell’s. He hosts the BeanCast podcast on a weekly basis where he shares industry news and interviews leaders in the fields of marketing and brand building.
We enjoy the BeanCast because Bob’s conversations are both entertaining and practical, which enables listeners to implement the show’s insights immediately after consuming them.
Stand Out Episode: Treating Your Customers Better
4. Youpreneur Podcast
If you’re looking to build your personal brand, check out the Youpreneur Podcast, hosted by Chris Ducker. The show covers many topics that solo business owners need to know about including productivity, marketing, and, of course, branding.
The show is also extremely easy to listen to, thanks to Ducker’s actionable insights — most of which can be consumed in 20 minutes or less. There’s a lot of value to be gleaned here, which is why we’ve added it to our lists of best branding podcasts.
Stand Out Episode: Building a Personal Brand in the 21st Century, with Gary Vaynerchuk
5. The Brand Authority
Rebekah Radice is a leading authority on social media, content marketing, and personal branding. She’s also the host of The Brand Authority, a weekly podcast that helps entrepreneurs build powerful online brands.
Rebekah prides herself on sharing “actionable strategies to generate more engagement, traffic, conversions, and sales through online, digital, and social media marketing.”
The best part? Her amazing insights can be had in 30 minutes or less. If you want to use social media to build your personal or company brand, definitely take a listen to The Brand Authority, which is one of the best podcasts on branding.
Stand Out Episode: How to Showcase Your Expertise (And Build a Stellar Brand)
6. I Love Marketing
Dean Jackson and Joe Polish host the I Love Marketing podcast. Each week, the pair dives deep into different entrepreneurship, marketing, and branding topics.
While the show shares a lot of valuable advice, listeners also tune in because of the unique energy and lighthearted atmosphere that the hosts create. I Love Marketing is a joy to listen to. Because of this, and the fact that the information shared is so solid, this show scores a spot on our best branding podcasts list for 2020.
Stand Out Episode: Your Stand is Your Brand
7. Brand Fast Trackers
Every episode features an enlightening interview with a professional branding expert. This means that the information shared isn’t just theory. It’s been tested in the marketing trenches of the most successful companies in the world. This is one of the main reasons why Brand Fast Trackers makes our list of best branding podcasts.
Stand Out Episode: The Zestful Brand Refresh
8. Marketing Over Coffee
Marketing Over Coffee is a popular podcast hosted by marketing experts John J. Wall and Christopher S. Penn from the comforts of a New England coffee shop. Each weekly episode is a fast-paced discussion on topics like SEO, copywriting, and social media.
This is a perfect show to listen to if you’re short on time. Every episode is only 20-30 minutes long, but still manages to deliver a lot of value.
Stand Out Episode: Brand Bewitchery!
Podcasts are a great way to learn new information and acquire important skills you can use to further your career. We encourage you to listen to the eight best branding podcasts listed above — you won’t regret it.
Thinking about starting your own podcast? We’ve written a complete guide on the topic.