As competition in the business world heats up, all companies must figure out how to set themselves apart from others in their niches. In other words, they must solve the brand differentiation code. If they don’t, they risk falling behind their competitors.
But how? That’s what we’ll try to answer for you in this article!
Keep reading to learn what visual content is, why you should be using it to market your organization, and five popular visual content types you can deploy immediately.
What is Visual Content? Visual content is any kind of online content that’s predominantly image-based. Examples include pictures for blog posts, diagrams and charts that illustrate key metrics, infographics, live and pre-recorded videos, screenshots, and memes.
These days, story is more than entertainment. Marketing and PR departments have learned that effective brand storytelling is the secret ingredient to business success.
With that in mind, we wanted to shine a spotlight on five brands who do an incredible job telling stories. Below you’ll find examples from some of the biggest companies in the world, which you can use to inspire your own brand storytelling efforts.
60% of people would rather watch online videos than television. More than 1 billion hours of video are watched on YouTube daily. Viewers retain 95% of the messages they receive via video What does this mean for your business? It means that, in all likelihood, your customers want to consume video content from your brand.
